VooFoo Studios, the video game developer and publisher, contacted us at the end of April regarding rebuilding their website. They needed a more contemporary online presence. Once we had established their exact requirements through a series of consultations we created a proposal and agreed a final price for the job.
The procedure for any new build, or as in this case a rebuild, is pretty much set in stone now. We agree everything offline by creating a sitemap and wireframes for the client – and for off-the-shelf solutions like this, select a number of appropriate themes for the client to choose from. We also build all our sites using WordPress (as in fact this was in its previous incarnation), in the Genesis Framework and use StudioPress themes (and plugins) almost exclusively. We do this because this provides a reliable, robust framework for the site and it minimises the potential for plugin conflict when WordPress core updates become available.
Once content, layout and navigation was approved we set about the development. First we imported the existing content into their chosen theme and customised it to meet the clients exact requirements.
For this project there was quite a large amount of customisation required, including a bespoke custom post type to represent each game the client has been involved in producing. We commissioned our web design agency to create a featured image for each of the six games, which each sat at the top of each page above the video trailer, as below.
Once we had established the content areas for these posts and the layout had been agreed (through the wireframing process) we were able to create a user-friendly template that the client would be able to use after launch to publish their future publications themselves – as well as edit the existing content as required.
Once the template had been broadly agreed and the client had supplied the content to the deadline suggested from the outset, we started to populate the site. All content was resized appropriately, uploaded and optimised for search.
Throughout the process we managed the whole project and proactively kept the client in the loop at all stages of the development – flagging in advance where their input and feedback was required.
We decided to use a page builder plugin to create the remaining pages including the Press page shown below. This gave us the flexibility to manage complicated page layouts.
For this project we took ownership of the site and recommended a cull of users, themes and plugins in use on the previous site. In addition we helped the client set up a mailing list to capture emails from visitors.
Once the client had signed off the project – just seven weeks after they first made contact – we started the process of migrating the site to replace the older model. We also verified the new site with the Google Search Console and Bing Webmaster Tools, and recommended the client claim their Google My Business page.
In addition we supplied a written handover, bespoke to this project and are at the time of writing half way through the four weeks of support we provide as standard for all new clients after launch.
This was one of the larger projects we’ve been involved in to date and certainly one of the most exciting. We’re extremely happy to add this site to our portfolio and judging by the feedback received from the client, they were pleased we were able to help them out.
Are you looking to rebuild your website? Why not talk to us about your requirements?