Adding links to the posts on your WordPress blog is important for many reasons. For example it could refer the reader to another source who has written about the same subject. The anchor text you use to describe the link is also important for Search Engine Optimisation.
Using links influences how your pages or posts rank on search engine results pages. The text that you use to describe a link, also known as the anchor text, plays a crucial part too. You should try to use key words in your anchor text, i.e. the words you think people will be using to find your article. In many instances the key words will be included in the title of the article you’re linking to, as illustrated by the anchor text I have used for the links in this post. Proper nouns are commonly used too. Try to avoid using click here or variants of. Smashing Magazine wrote an excellent article entitled Why your links should never say click here which I’d strongly recommend you read.
Using links means you don’t need to show full web addresses in a page or post. These aren’t usually easy on the eye and removing them will help reduce the length of your article.
Here’s another post you might find useful if you’re just starting out. It explains how to add links to your WordPress site. The screenshot they use to illustrate the interface on WordPress has changed slightly since the post was published, but the advice remains bang up-to-date.
So use links in your Posts and use them wisely. The more you use them, the more other people will, and if you’re writing interesting and relevant posts, they may even link to you.