The factors that influence whether or not your business will rank for local search queries – i.e. searches with local intent, such as [pubs near me] or [window cleaner haywards heath] – on the local pack (that’s the map to you and I, see below), are somewhat different to the factors that influence whether or not your content will rank in the organic listings, below the map.
Since the ranking factors are different, we need to optimise in a slightly different way, and this discipline is commonly, and collectively known, as Local SEO.
We get excited about helping out new clients with their Local SEO, as there are sometimes quick rewards available, but like most SEO tasks, there’s the long game to consider too.
There are four main services we provide in this area:
We help eligible business owners use this free tool to improve their rankings for local searches, and their appearance on the search engine results pages (SERPs) for branded and non-branded search queries. Not sure if your business is eligible? Read our digest of Google’s guidelines! We offer a one-off set up and optimisation service, alongside a flexible, profile management service.
Providing Google with additional marked up info about your business behind the scenes on your website, helps them understand it better and can enhance your visibility. Find out about the three services we offer in this area.