In short we can help your potential customers find information about your products and services in the organic listings of the search engine results pages (SERPs).
We can also influence the chances of them clicking on your content and converting to your objectives when they arrive on your site.
We know that the majority of searches are informational in nature – people are looking for solutions to their problems. We also know the volume of searches for each term, and how they can vary due to seasonality. In addition we can estimate the number of clicks you’re likely to receive based on the position of your content on the SERP.
We can also understand what happens when searchers arrive at your site by looking at your Google Analytics data – and see whether the clicks result in conversions to your goals, whatever they might be.
Many businesses look to increase the number of enquiries about their products or services and see the value in SEO because it can help generate these leads.
If you know that you convert 1 in 10 enquiries, and that each conversion is worth £500 for example, you can see the value in a significant rise in the number of enquiries.
OK I’m interested, but how do you actually help with this?
We’ll start the process with discovery. We want to know as much about your business and your goals as possible to be able to deliver results.
Once both parties are satisfied we’ll start the implementation phase, which nine times out of 10 starts with the SEO audit. We’re looking to establish how many pages Google are aware of, whether we need to submit pages to the index, whether or not the existing content is satisfactory for users and engines and that it’s accessible on all devices and browsers.
Following the audit we’ll get into the technical SEO fixes and optimisation of your existing content. In addition we’ll start to think about new content. Before we can do any of this we’ll need to get stuck into the keyword research which we’ll tackle in priority order.
We’ll also start to think about promoting your content and managing your online reputation.
Needless to say we track and report at every stage of the journey.