As we highlighted on our What you can expect from us page, we’re definitely in this together. That being said, we wouldn’t expect you to drive the project forward, that’s part of what we do. But your input at various stages of the project is essential, so we do advise our potential clients to be aware that they will need to set aside some time to work with us.
As you’d hope, we always provide plenty of warning and set deadlines that you are comfortable with.
There are typically three connected phases to our SEO projects. The consultation which informs the discovery phase, which in turn informs the implementation. During the implementation phase there will be monthly reporting.
We’ve broken down what’s required of you at each stage.
The consultation phase
Consideration and responses to our questions
Over the years we’ve refined the list of questions we ask potential new clients. We’ve outlined what these are, and why we ask them, on our preparing for the consultation page.
A basic understanding of SEO
We don’t expect our clients to be experts on the topic, part of our responsibility is to present our recommendations in language our clients can understand. However we do expect our clients to read our about how we define SEO and our what can an SEO do for me? page and also recommend they also read our digests of Google’s Search Quality Rater Guidelines, Webmaster Guidelines and Guidelines for representing your business.
Dates for the diary
We invite you to let us know about any key dates in your calendar for the next 12 months. These might detail events you’re attending, new product launches, whatever really. And we’ll share this with you each month so you can update as appropriate.
The discovery phase
Connecting us to your data
There may be up to two more consultations following the initial consultation, and by this stage we hope you’ll be ready to make a decision as to whether or not you want to commit to an SEO audit and at least a three month SEO retainer.
When you’re ready to make this commitment we’d ask you to connect us to your data to help inform the audit. This generally includes access to your Google Analytics and Search Console accounts. Of course we’d only require the most basic access at this stage. Google provide information about how to add and manage users permissions to Google Analytics (Read & Analyse) and Search Console (Restricted Access). At some stage we may ask you to change our access to these accounts to complete certain tasks.
We would hope to see at least 90 days worth of data on each to be able to draw any meaningful conclusions and make useful recommendations.
In addition if you had a list of keywords you thought were relevant to your business, and/or a list of who you think are your closest competitors, they would be useful too.
The implementation phase
Google account details
We’ll update you at least once a month on the work we’ve completed and to deliver our reports (more on those next).
First you’ll need a Google account to access these updates and indeed our reports as they’re all created using Google Docs, Sheets and Data Studio. In addition if you had anything to share with us we’d ask that you send these to our Google Drive as opposed to another Cloud storage solution, for example DropBox.
If you don’t have an account, you’d need to set one up. It’s free and simple to do. We’d then ask you to send us the email address so we can share them with you.
These updates will often require your feedback. How you provide the feedback will depend on the tasks being completed, it may be you can do this on the same report or via separate task management software. All we’d ask if that you commit to respond before a suggested deadline. If the deadline isn’t likely to be achievable, we’d ask you flag this as soon as you can, and we’ll look to extend it as appropriate.
We’ll report on any goals that have been set up in Google Analytics, as well as your overall traffic metrics, organic traffic, keyword rankings and should you have one, interaction with your Google My Business profile.
All we’d ask is for you to monitor our performance against any agreed objectives for metrics that we might not have access to – for example new clients, total sales, volume of sales and so on – and update us to advise of any successes or, in the unlikely event of potential failures.