The bulk of the SEO work we do is carried out on a monthly retainer basis.
The two-minute video below will give you a flavour for how these typically work.
We’ve also compiled a couple of client case studies should you be looking for more information about what we do and what sort of results you might expect.
What is Search Engine Optimisation (SEO)?
SEO is a set of techniques employed to increase the chances of content snippets appearing in the organic listings on the search engine results pages (SERPs), which when clicked upon, take the searcher to the content on the website.
The clever people who created the search engines, including Google, devised an algorithm, which they continuously refine, to ensure the most appropriate content snippets for each search query, ranks the highest. Their mission is to ensure the most appropriate content is returned to their users, so those users continue to use their search engine.
SEO practitioners know that investing in the creation and promotion of quality content is still the most influential activity they can get involved in. Content that ranks well typically addresses and answers the intent of the search better than the other content on the SERPs.
Quality content can attract links from other sites. Backlinks are still a hugely important ranking factor as, in the eyes of Google, they are viewed as a positive endorsement of content.
It’s still the case that links from certain sites will be much more valuable than others. However relevant links for smaller sites, perhaps closer to a businesses location, can be as valuable as links from larger websites with greater perceived authority. The best kind of links are editorial mentions, where appropriate anchor text – the clickable text – has been used.
There are other factors that influence how well content is likely to rank. For example, how fast your pages load. But essentially you’re looking to build domain authority (trust) for your website as a whole and the authority for each of the pages your looking to promote (page authority). Your content and the site as a whole will gain authority by earning links, receiving clicks and also from user signals like average length of time users spend on a page. The search engines use all these and more to help them rank the best content.
What else do I need to know?
We’ve created some additional information for potential clients wanting to know more about our SEO retainers.
You’ll find a brief summary of each, and links to these below.
What can an SEO do for me?
This article goes into a little more detail about why you need SEO and what happens after you sign up for a retainer.
What you can expect from us
Here you’ll find some of the questions we get asked on a regular basis – together with our responses!
Our expectations of you
We’ll drive the project forward but will need input from you at various stages. In this article we outline when these happen and what they are.
Preparing for the consultation
This article highlights the importance of the consultation phase and lists the 10 questions we ask each potential new client, and offers some rationale as to why we ask them to help you consider your responses.
Areas of work and task management
Here we expand on what we get up to during the implentation phase, detailing the proactive and reactive tasks – and how we manage the workload.