Search engine optimisation (SEO) is essential for the success of your business. The problem most businesses have is keeping up with the changes Google make to the algorithm that determines what content ranks well.
As search engine consultants we have guided many businesses both in Sussex and nationwide to help improve their position on the search engine results pages (SERPs) for their key content.
We provide services in three areas, firstly consultancy, secondly implementation, where we manage the project from start to finish, and thirdly training, to give our clients the tools to manage SEO themselves.
We have a procedure in place for any SEO projects we undertake. On first contact we’ll discuss the parameters for working together which involves going through a simple checklist. We’d then look to agree a time and place for a more in-depth, consultation to tease out the objectives and put in place key performance indicators (KPIs) for any work we are to carry out. We do this so we can measure the return on your investment.
Next we’d carry out a thorough SEO audit and provide a report detailing our recommendations. We’d then look to agree a schedule for carrying out the work as we get into the planning and implementation phase. We would then continue to review against the KPIs and report back as agreed.
Completing the work is likely to involve work in some, if not all, of the following areas:
There are two main parts to this. The speed at which your content loads plays a part in influencing your position on the search engines. Therefore we’d look at how efficient your site is and look to make improvements. Secondly the ease with which users can find the content they’re looking for, or that you want them to find, is a ranking factor so we’ll advise on how to improve your site architecture if necessary.
As with performance there are two strands to this; amplification and creation. Creating compelling content is widely recognised as an important ranking factor, but without considering how the content is likely to be spread, or to coin a term often heard in SEO circles, amplified, there’s little point investing in the time to create it. We’ll help you identify and nurture relationships with key influencers. From there we’ll work together to identify content themes, plan how to attract shares and links, help you create the content itself and advise how to promote it.
If your business has a shop front at which you welcome customers or entertain clients then there’s much you can do to promote that location to your local community. We’d advise you to start by connecting your business with Google and the other search engines, look to implement some on-page markup, build links with directories, give consideration to events and encourage reviews.
In the digital world we live in being able to communicate directly with your customers and clients, as well as target new leads is an invaluable benefit. How people talk about your business on social media is becoming an increasingly powerful ranking factor and a potential source of much traffic to your site. How you position your business and which channels you choose to communicate through are hugely important decisions, as is deciding what to say. We can help you develop and grow your online communities and advise you how to engage them, as well as find new business opportunities, by utilising email and social media.
We’ve already touched on developing relationships with influencers in your market to promote your content, and an offshoot of this, and a hugely valuable one at that, might be links back to your site. Getting free or paid links from directories as part of the local SEO piece has a part to play, but we’d also encourage building links with other associations, be it through memberships, sponsorships or something else.