If you’re extremely pushed for time we’ve condensed this month’s post into the short video below.
Your to-do list this month!
- Check the Search Engine Results Pages (SERPs) for your critical keywords to see if the ‘Find Results Carousel’ appears
- Watch two more videos in the Google’s Search for Beginners series
‘Find Results Carousel’ appears above Local Pack for some European SERPs
Filed under: Local SEO > Local Pack
A new feature appeared last month on Google SERPs for some searches with local intent – in some European countries.
Firstly to clarify, we define searches with local intent as searches that either include names of places, or include geo-modifiers such as ‘near me’ – for example [dentists near Haywards Heath].
The reason this is a significant change worthy of the lead story in this month’s SEO you need to know, is because this new SERP feature appears above the Local Pack – which itself typically featured towards the top of the SERP.
In other words, it’s extremely prominent.
It’s highly likely you’ve already seen it.
There’s been some debate about why this new feature has appeared. Google themselves haven’t commented as yet, but it’s been touted as a response to the fine Google received from the EU in March 2019, where they were charged with favouring their own pages on their search results pages, over their competitors.
As we said in the intro, this feature doesn’t appear for all searches with local intent – in fact we can’t replicate it for any of our clients.
Below left you can see the ‘Find Results Carousel’ above the Local Pack for this search.
The screenshot to the right shows where the user is taken when they click on the first result in the carousel i.e. The Implant Centre’s profile page on the WhatClinic directory.
In other words, a pretty decent result for them!
Below left shows the three businesses featured in the Local Pack for this search. Notice the ‘More places’ button.
Below right shows The Implant Centre’s position in the Local Finder which is what you see if you click on ‘More places’.
They’re in position 7.
That result seems even better now right?
How Google decide which third party directories to promote is currently unclear.
In the example above they link to a specific profile page. For the other directory featured – Yell – the user is taken to a page which shows all the dentists listed in Haywards Heath.
So there’s no consistency there.
One final thing to consider – for UK businesses at least – is why this feature appears, since the UK left the EU at the end of January 2020. This is also an unknown. It may be this feature disappears later this year in the UK as the Brexit negotiations conclude.
If you run a business in the UK and you’re concerned about your visibility for searches with local intent – which is likely everybody reading this article – you need to check the SERPs that are important to you.
Does this new feature appear for your industry?
If it does, then you need to check you’re listed on the third party directories being promoted and that your listing is optimised appropriately. This may involve asking your clients or customers for reviews on those featured platforms.
If you’re not listed, then you need to prioritise adding a listing.
Two more videos released in Google’s Search for Beginners series
Filed under: SEO resources > Video
Two more videos were released last month in this growing series.
The first – SEO explained | Search for Beginners Ep 8 – as you’d expect from the title, suggests some tactics worth considering, and highlights others best left alone.
The follow up video – Tips for hiring an SEO specialist | Search for Beginners Ep 9 – suggests a business looking to take on an SEO specialist should interview, check references and request an audit before they get started.
Well worth a watch if you’re considering investing in SEO.
Load multiple videos to your Google Posts and add suggested product categories
Filed under: Local SEO > Google My Business optimisation
Finally this month, two small changes to Google My Business.
Firstly you can now add up to 10 images to your Google Posts. Want to see what this looks like? Google [digital davidson], click on Updates if you’re on mobile, or scroll down to the Knowledge Panel on the right hand side, if you’re using a desktop device.
If you’ve added products to your profile, you may have seen some categories suggested to you. These only started appearing towards the end of last month.
If you think adding more than one image or video to your Google Posts would help, then go ahead! Similarly, if you’re stumped by which product categories to include, take a look at the suggestions that have been made for you.