If you’re extremely pushed for time we’ve condensed this month’s post into the one-minute video below.
Your to do list this month!
- Log in to your Google My Business dashboard for the new query insights
- Add a Google Post with a call now call-to-action
- In light of their recent update, read our search quality rater guidelines digest
- If you use Chrome, update to the latest version, and see if your website, and your competitors websites, have been branded not secure
More insight available into how people find your business
Filed under: Reporting > Google My Business
Google My Business, the free tool which any business owner can use to improve the visibility of their business on Google’s search engine, now provides additional insight about the search terms, aka queries, that led to business profiles being returned on their search engine results pages (SERPs).
This type of information has only been available before via the Search Console in the Search Analytics report, which provides detail about queries that brought visitors to certain pages on websites. This new report, which began rolling out at the start of the month in the US, is now available on all my clients profiles, and offers incredibly valuable information, which can be used to ascertain what search terms are delivering impressions and potentially driving traffic.
Log in to your Google My Business profile, click on Insights on the left hand side, and scroll down to the Queries used to find your business section. By default the data is for the past month, by you can change this to the last week. The least you should do is check the list against the keywords your tracking, and edit as necessary.
There’s some way to go until mobile-first is fully rolled out
Filed under: The SERPs > Mobile-first
We reported back in April that the first websites had started being moved to the mobile-first index. Google’s John Mueller confirmed on Twitter earlier this month, that it’s going to take a long time for them to move all sites across, so if you haven’t received a notification yet, don’t worry, you’re not alone!
None really, just keep an eye on your messages in your Google Search Console.
Google’s speed update, arrived on time
Filed under: The SERPs > Algo updates
Google announced back in January, as we reported in the first edition of SEO you need to know that month that page speed would be a ranking factor from July 2018 – and on 9th July, try to their word, this update to their algorithm started rolling out. Google were quick to clarify that webmasters can only expect small ranking boosts if their sites are already fast. Webmasters owning slower sites, have the most opportunity here.
image by qimono
If you’re tracking your mobile keyword rankings, and noticed significant drops around 9th July, and you have a slow website, then you might attribute it to this.
Call now is the new CTA for Google Posts
Filed under: Local > Google My Business optimisation
It feels like we report on a new feature in Google Posts every month – and this month is no different! They’ve introduced a new call to action (CTA) for business owners to choose when they’re creating Posts – namely, call now.
Consider using this CTA on the next Google Post you publish.
Even more reason to create video content
Filed under: The SERPs > Design/Features
If you needed more reason to create video content about your business, then Google provided it last month. They’ve been testing out including video carousels for their SERPs, as per the screenshot below which I saw earlier this month for the [digital davidson] brand search.
Think about what content you could create. Set up a free YouTube channel. Go create!
Quality rater guidelines updated, again
Filed under: Website optimisation > General
Google updated their search quality rater guidelines last month. If you’re not aware, Google publish a lengthy document – which is now up to 164 pages (check printer ink is topped up before kicking this one off) – which provides guidance for their ‘generals’ (the raters), who scour the web checking that the content Google deliver towards the top of the SERPS, is the most appropriate content to occupy these prominent positions.
This is pretty critical stuff for any business owner looking to create content that ranks on Google. We’ve read the previous version, and wrote a digest for business owners who haven’t got the time to read the whole thing! And in time, we’ll read the new version and update our digest as appropriate. Just give us a little time on that.
Have a read of our soon-to-be-updated digest!
Not secure warning are here on Chrome 68
Filed under: Website optimisation > Security
The latest release of Google’s internet browser, Chrome, the browser which commands almost 50% of the entire market share in the UK rolled out an update last month – Chrome 68 – which now highlights the websites which have not been migrated to a secure server, as not secure, as per the screenshot below.
If you’re seeing this not secure warning on your site, then you need to get yours moved to HTTPS asap. We can help you with that migration. Or contact your hosting company for more information about your options.
Main image by Capri23auto