If you’re extremely pushed for time we’ve condensed this month’s post into the short video below.
Your to do list this month!
- Simple one this month. Read the three articles referenced below
Useful reminder from Google about their search algorithm updates
Filed under: The SERPs ? Algo updates
Google posted an article yesterday to remind us about how their algorithm works, how they update it and why they don’t always tell us when they do.
We’ve been told many times now by Google that they update their search algorithm many times a year – the latest number quoted is a mind-boggling 3,200 times. SEO’s often try to second guess when more significant, core updates have been run – because Google often won’t confirm whether or not they have.
You need to read the article yourself, but allow me to briefly summarise.
Google only inform us about updates if there is actionable information that we need to, ahem, act on.
They tell us that content that performs less well after an update has often been superseded by newer or better-constructed content.
They go on to remind us what makes quality content and provides a long list of questions for content creators to consider when creating theirs.
They advise us to get to know the quality rater guidelines and specifically E-A-T, and they reference a few articles written on the topic.
If you’re a content creator or you employ an SEO, at the very least you should read the article. Then you should probably go on to read the quality rater guidelines like they suggest.
More info from Google on featured snippets, the Knowledge Graph and Auto-suggest
Filed under: The SERPs > Design/Features
The next articles I want to highlight were also published by Google, this time on their Search blog. First up there was How we keep Search relevant and useful, which focused on three of the features more commonly seen on the SERPs recently – featured snippets, Knowledge Panels and Auto-suggest.
The second, also published yesterday, goes into more depth on one of these – featured snippets.
These article feel like they were published not only to inform but to justify how Google have changed the SERPs from a list of 10 links to something much more ‘helpful’.
If you’re not familiar, featured snippets are the content snippets returned in the most prominent position on the SERP. The Knowledge Graph, and I quote, “reflects our algorithmic understanding of facts about people, places and things in the world'” and is displayed either on the right hand side of the SERP on desktop or as the first thing you see on mobile in the Knowledge Panel.
Auto-suggest is the predicative feature you see when you start to type your search which shows other searches that might be of interest. They also mention the People also ask boxes associated with this feature.
If you’re not familiar with these features or how Google’s algorithm works to determine how each works, then it would be a good idea to read these articles and click through to the guidelines linked within them.