If you’re extremely pushed for time we’ve condensed this month’s post into the one-minute video below.
Your to do list this month!
- Check your rankings before and after 1 August, to see if you were impacted by the broad algorithm update
- Take a look at the new Search Console dashboard, to see what’s new
There was a broad core algorithm update at the start of August
Filed under: The SERPs > Algo updates
Google confirmed via their Search Liaison Twitter account, that there was a major update to their algorithm on 1 August. It has been nicknamed the Medic update as there was some evidence that suggested a significant proportion of websites affected by the update, were in the medical, health, fitness, healthy lifestyle space.
Google confirmed this was a non-specific ‘broad’ update and that website owners needn’t do anything specifically, apart from continue to follow their general guidelines. If you noticed fluctuations in your keyword rankings at this time and/or since, then this is most likely the cause.
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Keep on keeping on! Create great, useful, unique content that addresses the intent of the searches. Be awesome etc.
What Google & SEOs Are Saying On The August 1st Algorithm Update
Google’s August 1st Core Update: Week 1
Introducing expandable featured snippets
Filed under: The SERPs > Featured snippets
Google continue to evolve their featured snippets. You’ll recall these are the inverted content snippets that feature predominantly towards the top of the Search Engine Results Pages (SERPs), above the other organic results. They announced last month that the latest feature – dubbed expandable featured snippets – will highlight additional topics below the snippet itself (kind of like they do with their People also ask boxes). I haven’t been able to replicate these as yet – and how I’ve tried – so it might be these are not rolled out in the UK just yet.
None really, this is just something to be aware of. It’s more evidence of Google providing enough information right there on the SERP so users don’t necessarily have to click through.
More features in Search Console
Filed under: Reporting > Google Search Console
Google reported that they’d transferred more of the features to the new Search Console dashboard – including Links and Mobile Usability reports, as well as Site and User management functionality. They also told us that they have changed the access that restricted users have to the Console, and hinted that there would be better reporting of historical changes to come!
Whilst there’s nothing new here, you should take a look. You can get access to the ‘new’ Search Console, via the dashboard on your existing property.
Past visits added to local pack
Filed under: Local SEO > Local Pack
And the last story this week, and I’ve probably only included it as it’s a bit of a slow month, is that you should be able to see past visits to places (you’ve visited!) in the local pack (the map) on the SERPs. There’s not a lot more to say about this!
Other than go take a look, there are none.
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