On Friday we hosted the last SEO 1-2-1 clinic in its current format at The Birch Hotel in Haywards Heath. We’re planning to relaunch these clinics in September, more on this soon.
First up was Jeanette Ray owner of JR Human Resources, who provides HR consultancy services to SME’s looking to outsource that function. Like most of the business owners that have attended these clinics since we started providing them in November 2015, Jeanette was looking to improve on the number of enquiries she is receiving through her website. After introducing the concept of SEO, focusing on the most important ranking factors, we spoke at length about Google Analytics so she could understand more about the traffic she is receiving. We moved on to talk about keywords and how she could use the Google Keyword Planner to better understand search terms being used. She resolved to spend some time planning out new content for the site and to optimise it for the most suitable keywords.
We also spoke about how she should benchmark herself against her local competitors – and what she could learn about the keywords they were targeting through their websites.
The second consultation on the day was with Robert Sanders, who practices psychotherapy, NLP and lifecoaching in Haywards Heath. After introducing the topic of SEO we went straight into an action list which we had prepared for the session. We looked at some on-page optimisation opportunities and talked about how certain page titles, domains and meta descriptions could potentially be improved upon. We also talked about keyword research and the importance of backlinks to any SEO efforts. We also spoke about his Google My Business page and the potential benefits of adjusting his business category – and how asking for reviews from his existing clients could improve his click through rate on the search engine results pages.
As we said in the introduction, this was the last of the sessions in the format used since the idea was conceived. We’ve learnt a lot from the clinics held and believe those that attended did too. We’ll be back, bigger and better than before in September so watch this space.
We’d like to thanks the staff at The Birch Hotel for their support and service over the last nine months. We’d also like to thank photographer Ian Stratton for providing the images of the day and for giving his whole morning to this event. Please take some time to look at some of his work in his Gallery.