We’ve just added a digest of the guidelines for representing your business on Google to our Knowledge Bank.
We’ve summarised the guidelines and added some helpful tips. This time-saving and insightful document – even if we say so ourselves – now lives happily alongside our previously published digests of Google’s Webmaster Guidelines and Google’s Search Quality Rater Guidelines.
Why did we do this?
Broadly speaking, we publish content to help business owners stay on top of what’s happening in the Search Industry. When it comes to the tools that Google provide, business owners need to understand the rules they must adhere to, so as to avoid potential penalties or expulsions.
The guidelines Google provide for how business owners should present their businesses on their search engine – whilst extremely useful, could be overwhelming for some – so we felt highlighting the most important parts, and adding some value from our own experience, would be helpful.
What’s more, it gives us with the opportunity to show that these guidelines exist, and to demonstrate our understanding of them.
What’s in this digest?
Google My Business is a free tool that Google offer to business owners to help them promote their businesses on their search engine. The guidelines offer advice about how they should complete their profile, and flag important things they should not do.
In this digest we explain which businesses are eligible and identify the three different types of listings. We provide guidance for how to create an optimised profile which should help ensure that businesses have their details appear in local packs, like the one below, for the searches most relevant to their business.
Please do take a look.
Main image by smzaidi