I’m delighted to report that we held another Introduction to SEO workshop on Friday at the Basepoint Centre in Haywards Heath. You may be aware that we hold monthly, one-to-one, sessions evaluating businesses existing position and strategy with regard to the position of their website content on the search engine results pages.
“Nathan has transformed my understanding of SEO in 2 short hours. His clear passion for what he does makes the whole experience of beginning to understand SEO a lot easier. His ability to explain complicated ‘tech’ terms and processes is brilliant and I feel I understand more than I ever thought I could. I’d highly recommend his workshops to anyone at any stage of SEO understanding and have already recommended him to several friends and colleagues. In less than a week since implementing 1 change to my website, I’m already seeing positive changes. Thank you!”
Pippa Bowker, Marketing Manager, Duaris
The next available slots are on 17 March. You can read reports of the other workshops we’ve held and find out more about how we donate part of the fee to charity (our chosen charities this year are St Peters and St James, The Clock Tower Santuary and Rockinghorse).
It was great to meet Pippa Bowker, Marketing Manager of Duaris at this workshop. Duaris are a group of three companies that are making waves in the home construction and home improvement markets, based out of East Grinstead. They’re currently in the process of completing their showroom and wanted to talk about their recently built website and how to ensure they appeared on searches for the terms they are targeting.
After introducing the topic of SEO and the ranking factors that influence how Google and the other search engines promote content, we got into discussing how to measure successes via their Google Analytics and Search Console accounts. This tends to be the place we start any conversation about SEO as it helps us to drill down into what their primary objectives are and how close they are to realising them at that point in time. All our SEO projects are data-driven and we’re always transparent about the tactics we employ and why we decided to employ them. Most of this good stuff comes out of the data we’ve crunched.
We talked for a time about local SEO and strategies to improve their presence on local searches – like ‘construction company near me’ – which like the majority of ‘near me’ searches are becoming more popular as use of mobile devices continues to increase.
We were able to offer some insight into link building and how Duaris could potentially benefit from doing more in this area. We highlighted the importance of links, the types of links they could potentially earn and studied the links some of their key competitors had won. We also discussed the importance of internal linking, user experience and identifying intent in their keyword research – and how these might play out as they continue to add content to their site to target certain searches.
We’ve very pleased that Pippa left the session with a fairly lengthly to-do list – some of which I’m pleased to see she’s acted on already – and has been in touch to say she’d be looking for a follow up session next month.
Photos by Ian Stratton