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European Malt, representatives for Sahm Glassware and the Huber Packaging Group, contacted us at the end of January 2016 about building them a website to illustrate the branded glassware and mini kegs they sell to the UK and Irish market and gaining visibility for their content on the search engines. Their deadline was a trade event in the middle of March so the clock was ticking from the get-go.
This post goes on to describe the processes that led to us winning this contract, the development of their WordPress website and delivery to meet that seven week deadline.
Following the initial contact we set up a face-to-face consultation to establish the objectives and scope for the project. From here we delivered a ballpark estimate which after further consultations was turned into a fixed quote. The client paid the deposit and we got started.
As with most projects we undertake content takes priority. We took the brief supplied by the client to conduct some keyword research which we used to suggest a sitemap and provisional content for each page, to ensure that site we built would be developed with search engines in mind.
Whilst we conducted this research the client began to gather the content.
Further consultations ensued with the sitemap and keyword research the focus. From here a final sitemap was agreed and wireframe mock ups were produced for the client to show how the content would potentially be laid out on the site. We like to use sitemaps and wireframes to manage development costs. Reaching agreement on these before we start to build is essential to the success and cost control of our projects.
We realised early on that it would be necessary to use a page builder for this project. There were a number of key landing pages we identified that would require individual, bespoke templates. The budget for this project was such that a plugin would be required to limit costly development.
At this stage we provided a number of themes for the client to choose from, which all were built using Genesis Framework which provides the foundation for all our new projects, as well as our website. Themes determine the look and feel of the site.
Once the client had selected their preferred theme we set about installing it on a staging site where we’d start the development process. We delivered rationale for the content on the staging site and further rounds of feedback took place.
Six weeks after being given the go ahead to work on this project we delivered the first draft of the website using the final content supplied by the client and the approved branding, on the live domain and hosting account, which we optimised for search. A week and a half later we would deliver the finished site.
There followed further opportunities for the client to feedback. We tested the site to ensure browser and device compatibility. We then went through our pre-live checklist and provided a handover document so the client could manage simple content updates after launch.
As mentioned earlier we delivered the site just in time for the show and provided a post-live checklist which we’re working through with the client now, as well as post-live support for the first four weeks which was included for this project.
It was a pleasure to work with this Haywards Heath business to develop the European Malt website and we are in consultation with them to ensure their content ranks for the search terms they’re targeting both now and in future.