We held two more Introduction to SEO workshops on Friday of last week, once again at the Basepoint Business Centre in Haywards Heath, mid-Sussex.
We will try and publish a brief write up of each, as we did last month.
Liz Sawyers, co-founder of The Window Shutter Company registered for the first of two sessions on the day. Their content already ranks well for important, informational searches like ‘Shutters Sussex’ so we discussed ways to further improve their organic presence and conversions. We spoke about re-purposing their content in some areas, their Google My Business page, link building, the data available to them through their Google Analytics and Search Console accounts and more.
The second session was snapped up by James Holford of Low Carbon Europe. James had been involved in updating their site recently but was aware that some of the content needed to be optimised so we spoke at length about on-page optimisation on a WordPress installation, keyword research and some site performance issues.
Both attendees said they found the workshops extremely useful and left with much to consider and action!
Photos by Ian Stratton