Last week I explained how important it is to upload optimised images to your WordPress website to improve your ranking on search engines. This week the focus is on how to format your posts to improve your visibility on Google and the rest.
I’m not going to get into keywords in this post, that’s a topic for another day. Let’s take it as a read that you’ve come up with an enticing title and that you’re using the appropriate amount of the right keywords in the right place within your post.
Here are 9 other useful tips you can employ to each post you write.
1. Keep it trim
Stick to 500 words or less. Why risk writing more even if the content is fantastic? Save it for another day. Video blogs have become more prevalent because it’s too much effort to read large amounts of text. If you opt for video, think short-film rather than epic!
2. Use sub-headings
You’ve decided to write your post, so make sure you break it up with sub-headings that you’ve tagged correctly. Using h2s, h3s and so on makes your post easy to scan.
3. Use images
It’s important to illustrate posts with at least one image. Not only does this make the piece look more interesting and easy on the eye, it’ll also improve its visibility of search engines, because of the way you name the image (assuming you’ve done that correctly!). It’s sometimes a struggle to find a relevant image but it’s worth giving this as much thought as you would the words you’ve used.
4. Emphasise words
Use bold and italics to emphasise content. Be consistent with your formatting. I tend not to underline text as it looks like a link without the link! Google picks up the fact you’ve highlighted some words as being more important.
5. Introduce internal links
If you refer to a topic you’ve written about before then make sure you link to it. You may recall I wrote about using anchor text in a previous post. Don’t just refer to other articles you’ve written, create a link to direct your reader there.
6. Make lists
Using ordered or unordered lists makes things easier to read. People love lists too. Using a number in your title, like I have here, will increase your visitor count too.
7. Introduce and conclude
Start your post by introducing the topic, then say what you’re going to say. At the end conclude appropriately and ask a question so the reader is motivated to comment. Use plain English throughout, punctuate correctly and don’t forget to spell check.
8. Tell them who you are
If it’s not entirely clear, make sure you tell your audience who’s written the article.
9. Social sharing buttons
As well as giving the reader an opportunity to respond, it’s important to give them the opportunity to share. There are many social sharing plugins available; I use ShareThis. Look down the post a little further to see what it looks like.
And there you have it. 8 simple rules to remember when you’re writing blog posts to improve your ranking on search engines. The topic you write on and the keywords are crucial, but getting the formatting right will improve things too. How do you format your posts? Please let me know if you have any tips to add to the list by having your say below.