For the last six months I’ve written a blog post every week on this website. Until last week that is. This may not sound like a huge achievement but it has taken some discipline and effort to maintain this. I didn’t publish a post last week for a variety of reasons and it got me thinking about why I decided to start this blog and the importance of regular blogging. This what I preach to the majority of the clients I work with so I thought it would be pertinent to outline the main reasons why I believe it to be so important.
Search engine optimisation
The big one. Companies spend huge amounts of money and time finding ways to raise their position on search engine results pages. The collective name for this is search engine optimisation (SEO) and a huge part of this is adding new content to your site. Google and the other search engines love new content. There’s no better way to do this than through your blog which you should be updating regularly with relevant (easy if you know who your audience are), timely (slightly harder because we all have things to do) and unique (hardest!) content.
Practice makes perfect
I have become a much better blogger in the last six months and have learned this skill through regular application. I’m not going to get into the debate here about what makes a good blog post, as I touched on them in the last point, but you can gauge the response to your writing through the comments you receive and the traffic your generate. Use this information to tweak your content strategy (more on this later…)
Regular blogging helps it become a habit
I mentioned in the intro that you need to be disciplined. You must set aside time to write and not be distracted by everything else that’s happening around you. You should treat a deadline for writing you weekly blog post with as much respect as a deadline for delivery of a project to a client. Planning your content strategy is all important here so you don’t get writers block. Create themes for your writing, or categories as WordPress calls them. Plan series of posts so you don’t say everything in one post, who’s got time to read it? The point is that in writing a post each week it eventually becomes part of your working week and the time it takes to write a post will reduce.
Your audience expects
Yes, you have an audience and regular visitors to your site. These numbers should grow the more often you write, as long as people are searching for what you’re writing about. You need to blog regularly as your regular visitors will expect new content and in doing so you’ll start to build your online community. The more often you write the faster your audience will grow.
There’s nothing worse than a blog where the last update was over two years ago. Worse still if you’ve christened your blog ‘News’! Has nothing really happened? What does this say about your business? You need to update your blog regularly because it doesn’t look good if you don’t, in fact you should remove it from your site if you’re not going to use it. Blogging regularly makes you look more relevant. If I were trying to choose between two companies I’d go with the one that was updating their blog every time.
Blogging on a regular basis gives you a mouthpiece from which to spread the word about your business. What may seem irrelevant to you will be of huge importance to someone else. Think about what your business is doing, think about what you’ve got planned and consider how to communicate this information to your desired audience. Then check you’re employing the right keywords within your content and get writing! Rather than recycling old content blogging regularly gives you something new to talk about through your social media channels.
So there it is. 6 good reason why I believe regular blogging is important. Of course you’re busy and too often the blog is the first thing to drop because there no direct income generated as a result of you punching the keys for a couple of hours each week. But you have to look at the bigger picture. Writing a post needn’t take all day if you’re planning your content carefully. You don’t need to write an essay. Write something every other week if you can’t manage once a week.
If you need help with your blogging then do get in touch. We offer free consultations and are happy to discuss your blogging requirements and help you get blogging regularly.