Some might argue that old school search engine optimisation (SEO) was about stuffing keywords as many times as you could onto a page. Whilst we would recommend that a piece of content is optimised ‘on-page’ using a focus keyword in certain areas – we would not advocate overuse.
The theory of semantic search became the hot topic in SEO circles recently as a response to how Google have embraced ‘machine learning’ to better understand the intent and context of the search terms people use. They use this technology to deliver more appropriate results on the search engine results pages (SERPs).
We unwrap this topic and explain the influence it has had on the way SEO’s go about keyword research today. We’ll provide you with a blueprint for how to conduct effective keyword research for your business with hands on demonstrations of each stage of the process and lots of top tips.
What we’re likely to cover in this session?
- We’ll introduce the concept of keyword research and make a case for how it’s still fundamental to the success of any SEO campaign
- Our go-to keyword tools; how and why we use them
- The main types of keywords, understanding and recognising intent
- How to select head keyword terms
- Using broad and narrow searches to select keywords linked to objectives
- Grouping keywords by association and topics to help planning and avoid content cannibalisation
- Identifying opportunities on the SERPs
- Prioritising tasks using key metrics
What are our credentials?
We founded the digital marketing agency Digital Davidson in 2012 and have been practising SEO ever since. We’ve also provided SEO consultations since November 2015 and they’ve been incredibly well-received. Don’t take our word for it, have a look at our Google My Business page.
You can also read reports of previous consultations we have provided on our blog.
How much does it cost?
The fee – £295 (no VAT) – for this four-hour workshop includes two hours preparation in advance and partly covers the cost of hiring the room.
Do we provide other workshops?
For beginners we recommend this starter session first:
An introduction to SEO: are you ready to be found?
And the other half day workshops we provide are:
Local SEO; applying the principles to get your business found
Auditing your Google Analytics account and setting goals
Any questions? Please ask
Terms & conditions
If you decide you cannot make it to the workshop, and provide at least 48 hours notice, we will happily refund you the full amount, less the booking fee (£18.88) which we absorbed into the cost of the workshop. If you do not provide 48 hours notice we will refund you the full amount, less the booking fee and the cost of the room hire (£60).
If you cannot make the appointment you have booked but are still keen to attend a workshop, then we will look to move you to another date that suits both parties.