The intention of this hands-on workshop is to introduce the concept of Search Engine Optimisation (SEO) within the context of your business. We will establish whether your business is ready to start an SEO campaign and provide some practical solutions and advice through a series of demonstrations, to help you on your way.
We would expect by the end of the two-hour session that you will have a better understanding of the key concepts and are ready to begin the journey to SEO nirvana!
What’s covered in this session?
- What is SEO in 2017?
- What qualities and resources are required to master SEO?
- Objectives, goals, KPIs and the power of Google Analytics
- The Google Search Console
- Your Google My Business listing and local SEO
- Semantic search, intent and keyword research
- Ensuring your website and content are created for search
- Link building
What are our credentials?
We founded the digital marketing agency Digital Davidson in 2012 and have been practising SEO ever since. We’ve also provided SEO consultations since November 2015 and they’ve been incredibly well-received. Don’t take our word for it, have a look at our Google My Business page.
You can also read reports of previous consultations we have provided on our blog.
How much does it cost?
The fee – £50 (no VAT) + booking fee – for this two-hour workshop covers the cost of hiring the room (£25) and a donation to one of our three nominated charities (£25*). Terms and conditions apply, see further down the page.
Want to find out more about these workshops?
You can find out more about what you can expect from the session and what’s expected of you by reading this post – New SEO workshops launched.
Any questions? Please ask
Our nominated charities
Choose which one of the three nominated charities you would like to make a donation to (we’ll send you confirmation when we’ve done it)
Rockinghorse is the official fundraising arm of Royal Alexandra Children’s Hospital, Brighton and continued supporter of both the Trevor Mann Baby Unit and Special Care Baby Unit, Haywards Heath. Rockinghorse provides facilities, services and medical equipment that are not funded by the NHS and our services are as important now as when the charity was set up in 1967.
The Clock Tower Sanctuary
The Clock Tower Sanctuary is the only drop-in centre supporting homeless young people (aged 16-25) in Brighton and Hove. We aim to intervene early with vulnerable, isolated young people to help turn their lives around and prevent a potential life of entrenched homelessness. We provide Crisis Support to help a young person with their immediate crisis needs (e.g food, showers, drop-ins from specialist services) and Move-On Support to help a young person unlock their potential and move into training, employment and independent living (e.g. life skills courses, activities and 121 individualised case working).
St Peter & St James Hospice
St Peter & St James supports patients and their families to live well towards the end of life by giving compassion, hope and quality care. The hospice aims to encourage and enable patients to live their lives to their full potential despite their illnesses.
Terms & conditions
We will send you a confirmation email after a booking is placed. In addition to including further information about the event, we’ll ask you which of the three charities you’d like part of your entry fee to be donated to. We’ll also send you confirmation to show that this donation was made after the event.
If you decide you cannot make it to the workshop, and provide at least 48 hours notice, we will happily refund you the full amount, less the booking fee (£3.69). if you do not provide 48 hours notice we will refund you the full amount, less the booking fee and the cost of the room hire.
If you cannot make the appointment you have booked but are still keen to attend a workshop, then we will look to move you to another date that suits both parties.
* If only one session is booked on a specific date the donation to charity is reduced to £20 as the cost of hiring the room for two hours increases to £30.