Before you can get started thinking about Search Engine Optimisation (SEO) you need to consider what you’re looking to achieve. Setting SMART (specific, measurable, attainable, relevant and time-sensitive) objectives is essential and we’ll talk through what yours might be. We’ll then explain how these objectives can be turned into goals that can be measured through your analytics platform.
It’s highly likely we’ll need to dedicate some time to auditing your analytics account before we can start to analyse data accurately. Google Analytics – but far the most popular analytics tool – works fine ‘out-of-the-box’, but with some adjustments you’ll find it will work a lot better for you.
We’ll walk you through some of these possible refinements, introduce Google Tag Manager and some of the tracking options that provides, as well as provide an overview of the metrics we’d recommend you track and what the data means.
We’ll relate everything back to your website with practical advice and demonstrations. We’ll establish in advance which website you’d like to discuss, check you have administrator access and ask that you set us up as a user in advance. We’ll also ask what you’re looking to achieve from the session so we can thoroughly prepare for the session.
What we could cover in this session?
- Google Analytics dashboard overview
- Checking placement of Google Analytics tracking code
- Setting up additional data views
- Checking filters, filtering internal visitors and spambots
- Account management and users
- Adwords tracking (if required)
- Site search tracking
- Downloads tracking
- Outbound link tracking
- Form completion tracking
- Video ‘consumption’ tracking
- Goal set up and monitoring
- Funnel set up
What are our credentials?
We founded the digital marketing agency Digital Davidson in 2012 and have been practising SEO ever since. We’ve also provided SEO consultations since November 2015 and they’ve been incredibly well-received. Don’t take our word for it, have a look at our Google My Business page.
You can also read reports of previous consultations we have provided on our blog.
How much does it cost?
The fee – £295 (no VAT) – for this four-hour workshop includes two hours preparation in advance and partly covers the cost of hiring the room.
Do we provide other workshops?
For beginners we recommend this starter session first:
An introduction to SEO: are you ready to be found?
And the other half day workshops we provide are:
Local SEO; applying the principles to get your business found
How to do keyword research; a practical workshop
Any questions? Please ask
Terms & conditions
If you decide you cannot make it to the workshop, and provide at least 48 hours notice, we will happily refund you the full amount, less the booking fee (£18.88) which we absorbed into the cost of the workshop. If you do not provide 48 hours notice we will refund you the full amount, less the booking fee and the cost of the room hire (£60).
If you cannot make the appointment you have booked but are still keen to attend a workshop, then we will look to move you to another date that suits both parties.